Our philosophy

The mom who drove the sale should earn from it.

Moms share product links in the group chat every day. The bottle that finally worked. The cream that cleared up the eczema. The carrier that saved a flight. Those messages move product. They're the reason a friend opens Amazon and checks out. And they happen for free.

LTK and ShopMy turned this exact behaviour into an income, but only for influencers with a following. The average mom, often the more trusted voice, was left out. Baz fixes that. If you drove the sale, you earn the commission. Same mechanic, finally available to everyone.

Trust is the moat.

The moment money enters a recommendation, it can start to look like an ad. We protect against this directly:

  • Proudly affiliate, plainly stated. Every mom's page says, in plain English, that she earns a few dollars when you buy through her link. No fine print, nothing to feel weird about.
  • Real use, not random links. Lists are personal. Moms only add things they've actually used.
  • No pressure. No spam mechanics, no aggressive nudging, no algorithmic feed. The tone stays friendly throughout.

Confident about the money.

We're not going to whisper about this part. The commission is usually a few dollars per sale. Not a fortune, and that's the point. It's a small, warm thank-you from the retailer for sending them a buyer who already trusted you. Your friend isn't paying you; the retailer is, out of a marketing budget they were going to spend anyway. Today she earns from her rec, tomorrow you earn from yours. That's friends cheering each other on, not friends extracting from each other. The enemy was never the commission. It was the idea that women shouldn't earn out loud. We're firmly on the side of the mom earning.